The Avatars are depicted as a peaceful, yet powerful collective whose sole purpose is to create their version of Utopia, a world without evil. However, as discovered by the ancient Egyptians and later the Charmed Ones, the price of this perfect world is free will.
- "With good there is always evil, so the battle never ends. Not until there is nothing left. That is the future your fight is leading to. Not good, nor evil, only nothing."
- —Alpha on the battle between good and evil
Despite their devotion to the cause, the Avatars are capable of knowing when the world is not ready for them, and do not force the change upon the world. Avatars increase their ranks and power by inviting other beings into their collective. As a general rule, they do not force others to join them. Rather, they make their presence known using subtle methods, where those they approach are expected to understand the Avatars at their own pace.
In Ancient Egypt
At one point in time, Avatars ruled over the entire world, but eventually an Egyptian mage realized something was wrong and he created a very powerful potion which was the only thing able to destroy them. Unlike most magical creatures in the Charmed/Destined universe, Avatars are magically connected to each other. If one member of the Collective dies, it affects all Avatars, making them weaker and less powerful both individually and as a group as demonstrated when the Avatar Beta was killed by Kyle Brody with a potion. At this stage, they will become vulnerable to any attacks from very powerful Upper Level Demons or even Magical beings. This had similarly been applied to the Charmed Ones and later to the Triad.
When the Shadow Witches showed up, they said that Avatars were a poor imitation of the Shadows. They also said that they were beings created with the purpose of succeeding in the job the Shadows failed to.